For more than 30 years, Jenny Holzer's name has stood for a conceptual art that questions our perceptions and the way we are influenced by media and politics. Holzer has made LED signs—typically identified with advertising—her trademark. These blinking, flickering text displays, designed to captivate and sway passersby, have been repurposed by Holzer since the early 1980s. Through her art, she shows us again and again how thoroughly seduced and manipulated we are by the visual and textual stimuli that surround us every day.
"Text has different effects in different materials," says Holzer, which is why she is always finding new ways of presenting it: Whether chiseled into stone or projected onto rivers, oceans or buildings, her texts always elicit powerful emotions.
Claudia Müller's film follows the artist over the course of 10 years at work and through numerous exhibitions, making Holzer's art tangible as it traces her career, from the young artist putting up posters in New York in the late 1970s to one of the most influential female artists of today. Jenny Holzer's work demonstrates that while art may not be able to change the world, it can heighten our awareness of what surrounds us every day.