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IdeaSpotting: How to Find Your Next Great Idea

By Sam Harrison

Format: Paperback

SKU# 33478

You'll Love This Book If:

  • You're a creative professional
  • You need new ideas!
  • You want proven tactics for idea generation from some very successful people

THE NEXT BIG IDEA IS OUT THERE—YOU JUST HAVE TO KNOW HOW TO SPOT IT

Creativity is crucial to business and design success. How do you unleash bursts of creativity, increase occurrences of spontaneity and ultimately find great ideas? Through anecdotes, interviews, quotes, tips, creative exercises and success stories from the biggest corporations in the country, author Sam Harrison shows you how to think outside the box—then throw away the box for good.

In IdeaSpotting You'll Learn How To:

  • Listen and observe
  • Step outside your daily routine
  • Explore through travel
  • Find ideas in nature
  • Break out of ruts
  • Learn from mistakes
  • Get past the surface
  • Connect existing ideas

Busy professionals CAN learn how to peek under the mundane to find the magical, to find insights rather than information, and to learn what makes their clients laugh, cry, scream—and ultimately buy.

SKU 33478
Additional Feature 100 Black & White photos, 2-color illustrations
Author/Speaker/Editor Sam Harrison
File/Trim Size 5.25 x 7.25
Format Paperback
ISBN 13 9781581808001
Number Of Pages 256

Retail: $14.99

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